According to a recent article the push to online for retailers is going to be huge.
Walmart is already setting its sites on trying to topple the number one online merchant Amazon.com
You don’t need to be a retailer to take advantage of online marketing. You do need to be online if you want to survive and compete.
This paragraph from the artlicle says it all:
“Newly frugal shoppers are turning to the Internet in droves to compare prices, hunt for bargains, download coupons and seek advice from fellow shoppers. Retailers, weary from years of building sprees, are diverting capital away from physical storefronts and to their Web sites, investing in the technology to make online shopping easier, faster and cheaper.”
Don’t make the mistake of not becoming more serious in 2010 with online marketing for your business. You can read the full article ” Web May Overtake Storefronts in 2010″ here.
As a local business owner you can find it overwhelming trying to keep up with your website in the search engines.
Well the search engines are constantly battling each other for market share of your search traffic.
Yes Google is the top search engine in the world, however your local business website must have a well rounded SEO program that caters to the other search engines as well.
Microsoft, owner of Bing, is now pulling out the big guns and attempting to hook up with media rich man Rupert Murdoch. Read how they want to burst Google’s bubble.
I want to take a minute and focus on something that is important to you as a small business owner.
When you search on the Internet, and you see all of the things that can be done for your business online it can become very overwhelming.
Yes, there is no doubt that first page listings on Google or dominating the first page of Google could be very beneficial to your business. However, you as the small business owner really don’t care about dominating the first page of Google. You as a small business owner only care about paying customers coming into your store or place of business.
So, I believe our change of focus as business owners is that we need to realize that technology is changing things and changing the way that we now advertise or attempt to lure prospects into our business. There is no doubt that we must learn to use the Internet to grow our business.
It is a fact that nearly 70% of people use the Internet to start their search for a local business to purchase. This really lets you know where your prospects are. The Internet just allows you to basically go where the fish are. So as a small business owner, you better have your bait in the Internet pond.
Still the harsh reality is that there are no guarantees. Yes you could be the top listing in Google. Yes you could be the only available choice on the first page of Google. Those results themselves are not going to put money in your pocket. The goal of these results is to get prospects into your place of business. From there it is up to you to demonstrate to them the reason why they need to be opening their wallets and giving you their money instead of your competitor.
The bottom line is your business must have an Internet web presence. Your small business web presence is just another marketing tool. When you look at the facts there is no doubt that it should be the largest tool in your advertising toolbox.
Clearly the choice is yours, however, those who choose not to take advantage of the Internet will eventually be cast aside because their competitors will be taking the larger market share.
Do not let this be you. Contact me today.
Welcome and stay tuned for great information and resources that will help your local business learn to market online.